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“计算机是这个整体世界的迷幻药”,马歇尔·麦克卢汉(1911~1980)这么说,但他走的也早,还没见识到这个电子迷药编织的无边之网,我们正无可救药地陷入在它连接的各个远方。


互联网毁掉唱片业,数码取代胶卷,电商冲击实体…… 同样的事几乎也发生在出版业。最近十年,电子阅读不可一世地攻城拔寨,但就在2014年它的势头放缓,一度绝望的纸质书市场开始回暖了。纸,从尼罗河畔的纸莎草至今,已存在五千年,目睹了无数个它的“终结者”。这会儿就让电飞一会儿,纸,这个最远久的信息载体会找到它歇脚的地方。


在《媒介即信息》里,麦克卢汉还指出,媒介是人体的延伸。任何一种新技术或新媒介的出现,都是人的器官的延伸——书是视觉的延伸,车轮是脚的延伸,广播是听觉的延伸…… 而手机是所有的延伸,它取代了一切(现实),建立了一切虚构关系。


在文明的进程中,科技一直是祛魅的利器。特权消逝的结果,必然引来众声喧哗。在喧嚣与骚动之中,良性构建可持续发展的架构成为各行业中坚的职责。互联网带来的碎片化扁平维度,“新”和“旧”不再以时间轴上的先来后到为标准,而是如何在特定环境中呈现不一样的意义。“纸现场®”就是在这样的新语境中应然而发,致力于延展“纸”这个古老载体的现实意义。


在情感泛滥的网络时代,最流通的是数字情怀,最缺乏的是身体力行。纸现场®通过“纸”打通人与技术、理论与经验的隔阂,在传统大批量印制日渐式微、艺术纸短板印刷层出不穷的背景下,纸现场®正是当下多元化需求的解决之道。


借用欧洲公知艾柯的话来说:纸作为阅读的载体,永不可能被超越和替代。


关键是,先要回到现场。


Welcome to Paperlive®.


"Computer is the ecstasy of the world", said Marshall McLuhan (1911 ~ 1980). But he hasn't seen how we lost in the net which weaving by the digital ecstasy.


The Internet destroys the music record industry, smartphone replaces camera, retailing suffers from e-commerce, and the same thing is happening to publishing industry. During our current time, e-books has the trend of taking over paper books; however, since 2014, e-book has slowed its pace as the traditional paper back materials sparks again. The paper material has existed for over 5000 years since the time of Nile papyrus. It has witnessed countless "terminator" to its destiny, yet regardless of our technology advancement, paper will find its place in history.


McLuhan pointed out that medium is the extension of human limbs. Any new technology or new media is the extension of human organs. Book is an extension of the eye, the wheel is an extension of the foot, radio is the extension of the ear. Moreover, smartphone is the extension of every organ. It replaces all the reality, establishes the network of fiction.


In the process of civilization, technology is the tool of disenchantment. The disappearance of privilege leads to an uproar. It is the responsibility of backbones in society that build sustainable and recyclable structures of industries. Internet brings fragmentation and flattens our globe which makes “old” and “new” no long determined by its history. Nevertheless, they are determined by their meaning of existence in different circumstances. PAPERLIVE comes from the new context, to extend the new meaning and possibility of paper. In the emotion-flooding Internet Era, what makes it the most popular is digital sentiment, while what makes it the scantiest is practicing. PAPERLIVE is trying to remove the barriers between people and technique, theory and experience. It will be the solution of diversified demands.


Paper, as a carrier of information, will not be transcended and replaced.


The key is, returning to the PAPERLIVE.