Welcome to Paperlive®.
"Computer is the ecstasy of the world", said Marshall
McLuhan (1911 ~ 1980). But he hasn't seen how we lost in the net
which weaving by the digital ecstasy.
The Internet destroys the music record industry, smartphone
replaces camera, retailing suffers from e-commerce, and the same
thing is happening to publishing industry. During our current
time, e-books has the trend of taking over paper books; however,
since 2014, e-book has slowed its pace as the traditional paper
back materials sparks again. The paper material has existed for
over 5000 years since the time of Nile papyrus. It has witnessed
countless "terminator" to its destiny, yet regardless of our
technology advancement, paper will find its place in history.
McLuhan pointed out that medium is the extension of human
limbs. Any new technology or new media is the extension of human
organs. Book is an extension of the eye, the wheel is an extension
of the foot, radio is the extension of the ear. Moreover,
smartphone is the extension of every organ. It replaces all the
reality, establishes the network of fiction.
In the process of civilization, technology is the tool of
disenchantment. The disappearance of privilege leads to an uproar.
It is the responsibility of backbones in society that build
sustainable and recyclable structures of industries. Internet
brings fragmentation and flattens our globe which makes “old” and
“new” no long determined by its history. Nevertheless, they are
determined by their meaning of existence in different
circumstances. PAPERLIVE comes from the new context, to extend the
new meaning and possibility of paper. In the emotion-flooding
Internet Era, what makes it the most popular is digital sentiment,
while what makes it the scantiest is practicing. PAPERLIVE is
trying to remove the barriers between people and technique, theory
and experience. It will be the solution of diversified demands.
Paper, as a carrier of information, will not be transcended
The key is, returning to the PAPERLIVE.